Tuesday, February 19, 2013

Free Market Research Reports Available through Library Website

Businesses and non-profit organizations alike have similar marketing questions.  Who are our potential and current customers?  What are their needs?  Who are our competitors?  How should we differentiate our products or services?  Finding the answers is easy using free online market research tools available through business databases on the library's website.  Simply log in using your library card number and PIN to access online tools that create exportable reports with just a few clicks of the mouse.
  • ReferenceUSA  is a business directory database for accessing information about business clients and competitors, community residents, and individual consumers.  Information is searchable by company name, SIC or NAICS code, geographical location, number of employees, and other factors.
  • BusinessDecision utilizes powerful mapping technology to help present information in graphically appealing, easy to read, charts, graphs, and reports.  This tool includes demographic and income profiles for geographic areas, consumer household data, and market profile information.
  • BusinessInsights: Essentials allows the user to research, analyze, and compare companies and industries using industry, product, and association information.
So go ahead, run that report that will impress your boss, or help achieve your mission in a new area, or help prove the case for a business idea to your local bank.  HDL's business databases and other online business tools are available to you online 24-7.

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